Global Appliance Manufacturer Kuvings Reinforces Marketing Collaboration with Brand Ambassadors
Premium home appliance brand Kuvings is gaining attention by recruiting “Global Brand Ambassadors” from around the world, strengthening collaborative marketing with participating customers.
Brand Ambassadors create online content and build an ongoing partnership with Kuvings. With the increasing importance of online, Kuvings designed this program to better communicate with consumers and build trust with global customers through social media.
Kuvings is a premium home appliance brand that sells juicers, blenders, and yogurt&cheese maker in 89 countries around the world. In Korea, the company is well known for its commercial juicer for cafes and restaurants, Chef.
Kuvings has released an innovative juicer with a wide chute that accommodates a whole fruit, reducing prepping and juicing time. Kuvings’ EVO820 juicer received rave reviews this year from British magazine GQ, Ideal Home, and BBC Good Food.
Performed for four months from July, the first Brand Ambassador program produced various online contents using Kuvings juicer, facilitating communication with customers and establishing strategic partnerships.
“Based on the excellent activities of the first Ambassadors, we are expanding and recruiting the second Brand Ambassadors,” said a Kuvings official. “Brand Ambassador will be able to build a continuous partnership with Kuvings and grow together,” he added.