Health appliance brand Kuvings announced that it completed its exhibitions in the first half of the year in great success by attending global home electronics and food industry fairs.
For the month of March, the Korean home appliance manufacturer participated in international famous exhibitions including International Home & Housewares Show (IHHS) of the US, INTERNORGA, Germany and AAHAR, India to introduce its new products and technologies. The company also revealed that it attended CES, the US in Jan and Ambiente, Germany in Feb to further improve its brand awareness.
In particular, the 2018 IHHS, which Kuvings participated from the 10th to the 13th of March, is the biggest home & housewares show in North America that approximately 2,000 companies take part in. It is also one of the top 3 global consumer goods exhibitions along with Ambiente of Germany and Home & Housewares Show of Hong Kong.
At this IHHS held in Chicago, the U.S., Kuvings targeted the North American market with its high-power &quiet vacuum blenders and commercial juicers customized for cafes.
Kuvings released the high-power, vacuum and low-noise blender, which was the first of its kind in the world at the last year’s Ambiente, gaining attention from international buyers. At the IHHS, it also emphasized the advantages of the vacuum blender and unlocked the potential at international markets.
For blenders, it is the most important not to destroy nutrients. As Kuvings’ vacuum blender provides a vacuum condition for ingredients inside the container before blending, air inflow is disturbed and oxidation is minimized. The vacuum blending also helps maintain foamless, clean tastes and vivid colors even after time passes and provides fresher tastes than general juice.
“We are planning our exhibition marketing strategy to launch more innovative products and strengthen our brand positioning,” an official from Kuvings said. “Especially this year, a lot of buyers loved our high-power & quiet vacuum blender that improves nutrients, tastes and freshness,” he added.